STRVcon is an innovation sharing event we organize internally at STRV. People from all our departments are welcome to share their ideas.

Me and @Lukas Buzga decided to take this opportunity to try experiment with our STRV brand and try how much we can bend it and expand it while still keeping it's foundations.

Big kudos to Lukas for coming up with the CON letters. That's the highlight of this identity in my opinion. I took care of the rest of it, including masking the letters with different images for different talks and the different layouts.

It was a fun exercise and a great collaboration. Although it was a bit of a gamble for the well-established STRV brand, it turned out to be a big success. Everyone appreciated this step outside our brand's comfort zone and seeing something new and fresh.

We use this 3x3 panel screen in our Event Space. I used this as a grid for the talk covers as it worked great with the CON letters.

Here are some other color and style explorations we did.